What is Google Analytics ?
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  • Technology
  • 20-May-2021
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What is Google Analytics ?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

What is Google Analytics used for ?

Google Analytics helps you to keep a track of all the content that receives views and shares. With this data, you can enhance the top viewed blogs so that they appeal to the customers in a more productive manner. Google Analytics generates a breakdown of the page views each of your blog posts receive.

What is a Google Analytics code ?

What is the Google Analytics Tracking Code? Google Analytics functions by including a block of JavaScript code on your web pages. When visitors see a page on your site, this JavaScript code references a JavaScript file, which then executes the tracking operation for Google Analytics.

Check out five of these actionable insights you can learn from Google Analytics and see how you may be able to apply them to improve your SEO.

  • Custom Segments
  • Monitor Mobile Traffic
  • Focus on Site Search
  • Bounce Rate Can Give You Some Good Pointers
  • Locate Top Performing Pages by Conversions
How to track your SEO efforts using Google Analytics ?
  • Sync your Search Console account
  • Create SEO-related goals
  • Use the organic visitors' segment
  • Compare non-organic visitors to organic
  • Find top-performing content
  • Look at top-performing landing pages
  • Use the Content Drilldown report etc.

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