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Digital marketing is a marketing strategy that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital medias to promote products and services. Digital marketing is also called as online marketing, It helps in the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channels.
Digital marketing revolves around these 5Ds:
Digital marketing helps our business and services to reach an enormous audience in a way that is both cost-effective and measurable. It saves money and reach more customers for less money than traditional marketing methods. Digital Marketing help to reach more audience and allow them to know you personally which can help to create brand loyalty.
Philip Kotler is the father of digital marketing. He is American professor has wrote more than 60 marketing books and is praised for his efforts in establishing marketing as a field of academic.